Behind The Brand
I’m Your Girl!
Ashanti S. Alderman, a Palm Beach County native, veteran of the U.S. Army, and graduate of Palm Beach Atlantic University with a B.S. in Organizational Management, leads ASA Event Group. As a devoted wife and mother of three, Ashanti is passionate about crafting luxury events with excellence from start to finish. Her journey into event planning began in 2009 while organizing her own wedding, igniting a lifelong love for creating unforgettable experiences.
“I am Ashanti Sherre Alderman, the visionary behind ASA Event Group. As a child, I always knew that I wanted to be an entrepreneur, but I wasn’t sure where my path would lead me. In 2009, while planning my wedding I fell in love with creating an experience for my guests. From the decor, to the food, to the music, and the ambiance. I LOVE love and I never tire of creating those same experiences for my clients. ”